Privacy Policy
Last updated: 2026-04-05
Ovation (operated by FertLog, Inc.) is committed to protecting your privacy and ensuring you have a positive experience on our website and services. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website at fertlog.com (the "Site") and use our services and applications (collectively, the "Services").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Services. By accessing and using the Services, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We collect information about you in various ways, including information you provide directly, information collected automatically, and information from third-party sources.
1.1 Information You Provide Directly
Account Registration: When you create an account with Ovation, we collect information such as your name, email address, password, date of birth, phone number, physical address, and other profile information you choose to provide.
Fertility and Medical Data: Our Services are designed to help you track fertility-related information. We collect data you voluntarily enter, including but not limited to menstrual cycle information, ovulation predictions, reproductive health history, medications, treatments, test results, and other health-related information you input into the platform.
Communication Data: When you contact us through email, contact forms, customer support, or other communication channels, we collect and retain the content of your communications, including any attachments.
Payment Information: If you make purchases through our Services, we collect billing information including name, billing address, and payment method details. Payment processing is handled by third-party payment processors who comply with Payment Card Industry Data Security Standard (PCI DSS) requirements.
Survey and Feedback Data: We may request your participation in surveys, questionnaires, or feedback forms. Information you provide in these contexts is collected and used to improve our Services.
1.2 Information Collected Automatically
Device and Usage Information: We automatically collect certain information about your device when you access our Services, including device type, operating system, unique device identifiers, mobile network information, browser type, and internet service provider.
Log and Access Data: Our servers automatically record information about your interactions with our Services, including IP address, access times, pages viewed, time spent on pages, referring website, and your activity within the application.
Location Information: Depending on your device settings and permissions, we may collect approximate location information through GPS, Bluetooth, or WiFi signals to provide location-based features and services.
Cookies and Similar Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities and preferences. See Section 4 for detailed information about our use of cookies.
1.3 Information from Third Parties
Social Media Integration: If you choose to link your Ovation account with social media platforms, we receive information from those platforms as permitted by their terms and your privacy settings.
Healthcare Providers: With your explicit consent, we may receive fertility and medical information from healthcare providers, fertility clinics, or other medical institutions you authorize.
Third-Party Services: We may receive information from third-party service providers, analytics vendors, data brokers, or other service providers that we use to enhance our Services and user experience.
2. How We Use Your Information
We use the information we collect for a variety of legitimate business purposes, always in compliance with applicable data protection laws. Our use of your information includes:
Service Delivery: To create and maintain your account, deliver the Services you request, process transactions, and provide customer support and service improvements.
Personalization: To personalize your experience, customize content and recommendations, and provide features tailored to your needs and preferences.
Fertility Tracking and Insights: To calculate and provide fertility predictions, cycle insights, ovulation windows, and other health-related analytics based on the data you input.
Communication: To send you service-related announcements, updates, promotional materials, newsletters, and other communications you have opted to receive. You may opt out of non-essential communications at any time.
Research and Analytics: To conduct research, perform statistical analysis, improve our algorithms, develop new features, and understand trends in usage patterns (performed on aggregated, de-identified data where possible).
Legal Compliance: To comply with applicable laws, regulations, legal processes, government requests, and to protect the legal rights, privacy, and safety of our company, users, and the public.
Security and Fraud Prevention: To detect, prevent, and address fraud, security incidents, and other harmful or illegal activity, and to enforce our Terms of Service and other agreements.
Business Operations: To manage our business operations, including auditing, accounting, billing, and general administration.
3. Data Sharing and Disclosure
We are committed to respecting your privacy. We do not sell, rent, or lease your personal information to third parties for their independent marketing purposes. However, we may share your information in the following circumstances:
3.1 Service Providers and Vendors
We engage third-party service providers to perform services on our behalf, including cloud hosting providers, email service providers, payment processors, analytics vendors, customer support platforms, and marketing partners. These service providers are contractually obligated to use your information only as necessary to provide services to us and are required to maintain the confidentiality and security of your information.
3.2 Healthcare Providers
If you authorize us to share your information with healthcare providers, fertility clinics, or other medical professionals, we will disclose your fertility and medical data to the extent permitted by applicable health privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable.
3.3 Family and Authorized Users
If you choose to share your account or information with family members, partners, or other authorized users through our sharing features, we will disclose your information as you have expressly authorized.
3.4 Legal Requirements and Protective Measures
We may disclose your information if required by law, court order, subpoena, government request, or if we believe in good faith that such disclosure is necessary to comply with applicable laws, enforce our agreements, protect our rights, or protect the safety of individuals or the public.
3.5 Business Transfers
In the event of a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice of any such change in ownership or control of your personal information.
3.6 Aggregated and De-Identified Information
We may share aggregated, anonymized, or de-identified information with third parties for research, marketing, analytics, and other purposes without restriction, provided that such information cannot reasonably be used to identify you.
4. Cookies and Similar Technologies
We use cookies, web beacons, pixels, local storage, and similar technologies ("Cookies") to enhance your experience, collect usage information, and personalize content and advertising.
4.1 Types of Cookies We Use
Essential Cookies: These cookies are necessary for the basic functionality of our Services, including user authentication, account access, and transaction processing. These cookies are generally session-based and expire when you close your browser.
Preference Cookies: We use these cookies to remember your preferences, settings, and choices you have made during your use of our Services, such as language preferences and display settings.
Analytics Cookies: These cookies help us understand how users interact with our Services by collecting statistical data about page views, user flow, and usage patterns. We use this information to improve our Services and user experience.
Advertising and Marketing Cookies: We use these cookies to deliver targeted advertising, measure advertising campaign effectiveness, and personalize content based on your interests and browsing history.
Third-Party Cookies: Third-party service providers may place cookies on your device to provide analytics, advertising, and other services on our behalf.
4.2 Managing Your Cookie Preferences
Most web browsers allow you to refuse cookies or alert you when cookies are being sent. You can disable cookies through your browser settings, though doing so may impact the functionality and user experience of our Services. You may also opt out of certain advertising cookies through industry opt-out mechanisms.
For more information about managing cookies, visit www.aboutcookies.org or www.allaboutcookies.org.
4.3 Do Not Track Signals
Some browsers include a Do Not Track feature. Our Services do not currently respond to Do Not Track signals or similar mechanisms. If this feature becomes standard, we will update our practices accordingly.
5. Your Privacy Rights and Choices
Depending on your location and applicable laws, you may have certain rights regarding your personal information.
5.1 Access and Portability
You have the right to access the personal information we hold about you and, in some jurisdictions, to receive a copy of your information in a portable format. You can access and review much of your information directly through your account settings.
5.2 Correction and Updates
You have the right to correct, update, or modify inaccurate or incomplete information associated with your account. You can update your profile information directly through the Services, or you may contact us for assistance.
5.3 Deletion and Erasure
You have the right to request deletion of your account and associated personal information, subject to applicable legal requirements. Upon receiving a verified deletion request, we will delete or anonymize your information within a reasonable timeframe, except where we are required by law to retain certain information.
5.4 Opt-Out of Communications
You may opt out of receiving promotional emails, marketing communications, and non-essential notifications by following the unsubscribe instructions in those communications or by adjusting your notification preferences in your account settings. Please note that you cannot opt out of service-related communications necessary for account maintenance and support.
5.5 Data Processing Restrictions
In certain jurisdictions, you may have the right to restrict how we process your personal information, including limiting the use of your data for specific purposes. To exercise this right, please contact us with details of your request.
5.6 Objection and Withdrawal of Consent
You may withdraw consent to our